CatalogueData & Artificial IntelligenceBusiness Intelligence & Decision Analytics
Data & Artificial Intelligence

Business Intelligence & Decision Analytics

Dashboards, performance models and analytical applications that convert governed data into operational and executive decisions.

Who this is for
  • Executives
  • Finance leaders
  • Operations managers
  • Program teams
Outcomes it serves
  • One version of key metrics
  • Faster performance reviews
  • Early detection of exceptions
  • Actionable forecasting and scenario insight
Capabilities
  • KPI and semantic model design
  • Interactive dashboards and drill-down
  • Scheduled and self-service reporting
  • Alerts and exception monitoring
  • Forecasting and scenario analysis
  • Mobile and executive views
What is delivered
  • Discovery and approved solution requirements
  • Configured or developed product release
  • Integration and data-migration outputs where included
  • Functional, security, performance and user-acceptance evidence
  • Administrator and user documentation with training
  • Go-live, warranty and support-transition package
Options
  • Department packs
  • Embedded analytics
  • Board reporting
  • Managed reporting service
What may change the price
  • Edition, modules and user/location count
  • Hosting, environments and availability target
  • Data migration and integrations
  • Configuration versus custom development
  • Security, compliance and assurance scope
  • Training, support and service level

Content on this page comes from the governed ARRIX catalogue record DAI-02; pricing is confirmed only through a reviewed quotation.

What This Is

Decision Intelligence & Conversational Analytics

Decision Intelligence & Conversational Analytics combines governed data, analytics and AI so the people making operational decisions can ask questions of the business and act on the answer without waiting for an analyst.

The problem this answers

Reporting exists and decisions still wait. A dashboard answers the question it was built for and nothing adjacent, so every follow-up becomes a request in a queue behind a small analytics team. Different departments quote different figures for the same measure because each rebuilt the calculation in its own tool. Executives receive material that describes what happened without indicating what to do, and by the time the follow-up has been answered the decision has already been taken without the data.

Decisions stop queueing behind analysts

Business users answer their own follow-up questions against governed metrics, so analyst capacity goes to new modelling rather than to repeat requests.

One number for each measure

Metrics are defined once in a semantic layer and consumed everywhere, so revenue, margin, active customer and on-time delivery mean the same thing in every report and every conversation.

Attention goes to the exceptions

Anomaly detection and alerting surface what has changed, so managers stop scanning dashboards for problems a rule could have found for them.

Planning moves from extrapolation to forecast

Statistical and machine-learning forecasts replace informal extrapolation from last year, with the uncertainty shown rather than hidden inside a single figure.

Analysis reaches people who would never open a BI tool

A natural-language interface delivered inside the tools people already use lowers the barrier for a group that self-service analytics has historically excluded.

The decision is recorded, not only the chart

Decision workflows capture what was decided, on what evidence and by whom, so the organisation can review its own judgement afterwards.

Why It Matters

Where this changes the outcome

The value of analytics is realised at the moment a decision is made, not at the moment a dashboard is published. An organisation that routes every question through a small analytics team has capped how many of its decisions can be informed by data, and that cap tightens as the business grows.

Who buys this, and what changes as a result
OrganisationNeedWhat ARRIX doesOutcome
An operations director whose team reacts a day lateSeeing a deviation when it happens rather than in the weekly packKPI engineering, anomaly detection and alerting into the channels the team already usesExceptions reach the person who can act while the action still matters.
A finance function where every team reports a different marginOne agreed definition per measure, with someone accountable for itSemantic layer and metric governance with named ownersThe same figure appears in every report, and argument moves to the definition rather than the number.
A commercial team that cannot get answers from analysts quickly enoughAsking follow-up questions without opening a ticketNatural-language analytics over certified metrics, with the analytics team owning the definitionsRoutine questions are self-served and the analytics team works on the difficult ones.
A supply chain planner working from spreadsheetsA forecast that accounts for seasonality and recent shifts in demandForecasting service with uncertainty ranges, delivered into the existing planning processPlanning starts from a modelled forecast that can be challenged and improved.
An executive team receiving purely descriptive reportingMaterial that indicates what to do next, not only what happenedDecision framing, scenario views and decision workflow designBoard and executive material carries options and trade-offs rather than history alone.
A service organisation with a large dashboard estate nobody trustsRationalising reporting down to what is certified and actually usedUsage analysis, metric consolidation and certificationA smaller set of trusted reports replaces a larger set of contradictory ones.
How It Works

The path, stage by stage

From governed data to decisions people actually make
  1. GOVERNED DATA
  2. METRICS
  3. SEMANTIC LAYER
  4. QUESTIONS & ANALYSIS
  5. INTELLIGENCE
  6. DECISIONS

Decisions

Map the recurring decisions the business makes, who makes them and what evidence each one needs.

Decision inventory

Metrics

Define and agree each measure once, with a named owner and a written calculation.

Certified metric definitions

Semantic layer

Implement the definitions over governed data, with row-level and column-level security applied at the layer.

Governed semantic model

Interfaces

Deliver the analysis where the decision is made: dashboards, alerts, embedded views and natural-language querying.

Analytics and conversational interfaces

Intelligence

Add forecasting, anomaly detection and scenario analysis where a decision needs more than description.

Forward-looking analytics services

Adopt and measure

Enable users, certify metrics, measure usage and retire what is no longer trusted or opened.

Adopted, governed decision layer

Detail

For whoever has to sign it off

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What ARRIX delivers
  • Decision mapping: which recurring decisions the business makes, who makes them, on what evidence and at what cadence
  • KPI and metric engineering, with each measure defined, owned and documented
  • Semantic model design and implementation over the governed data layer
  • Dashboards and analytical applications designed against the decisions rather than against a request list
  • Natural-language analytics configured over certified metrics, with the limits of the interface stated plainly
  • Forecasting and scenario modelling where the decision needs a forward view
  • Anomaly detection and alerting routed to the people who hold the authority to act
  • Decision workflow design, including approval, escalation and record-keeping where a decision is consequential
  • Adoption work: enablement, metric certification and retirement of the reporting being superseded
What you receive
  • Decision inventory mapped to the metrics and data each decision requires
  • Metric and KPI definitions with owners, calculations and refresh expectations
  • Implemented semantic layer with access control applied at the layer
  • Dashboards and analytical applications, built and deployed
  • Natural-language analytics interface, scoped to certified metrics
  • Forecasting and anomaly detection services where in scope
  • Metric governance process, including how a new metric becomes certified
  • Enablement materials and a rationalisation list of reporting to retire
Technical benefits
  • A governed semantic layer in which each metric has one definition, one owner and a recorded calculation
  • Metric logic held in version control and tested, rather than embedded inside individual dashboards
  • Natural-language queries resolved against defined metrics instead of generated freely against raw tables
  • Query results traceable back through the metric definition to the source data
  • Forecasting and anomaly detection built as reusable services rather than as per-dashboard calculations
  • Row-level and column-level security applied at the semantic layer, so every consumption path inherits it
  • Dashboard proliferation controlled by making a certified metric easier to reuse than to rebuild
  • Usage measured, so unused reporting can be retired instead of maintained indefinitely
Governance and security
  • Row-level and column-level security defined at the semantic layer, so every interface inherits the same rules
  • Certified and uncertified metrics visibly distinguished, so users know which figures carry an owner
  • Change control on metric definitions, because a silent redefinition breaks every report that depends on it
  • Natural-language queries logged, so what was asked and what was answered can be reviewed
  • The conversational interface constrained to permitted data, so it cannot be used to reach around a report's access rules
  • Decision records retained where a decision is regulated, contested or materially consequential
Technology options
Candidates assessed against the requirement. Naming a technology is not a partnership, resale or authorisation claim.
AreaCandidatesHow it is chosen
Semantic layerPlatform-native semantic models, Independent metric layer tooling, Modelling layer inside the transformation frameworkThe decision is mainly about where definitions live and which consumers can reach them. A metric only one BI tool can read has not been defined once, it has been defined once per tool.
Analytics and visualisationEnterprise BI platforms, Embedded analytics components, Notebook and code-based analysis for specialist workUsually chosen against existing licensing and the skills of the team that will maintain it, rather than against a feature comparison.
Conversational analyticsNative natural-language features in the BI platform, Language model querying constrained to the semantic layer, An assistant delivered inside an existing collaboration toolWhichever is chosen, the interface should resolve questions against defined metrics rather than generate free queries over raw tables, because the second approach produces answers nobody can validate.
Forecasting and detectionClassical statistical forecasting, Machine-learning forecasting, Rule-based and statistical anomaly detectionClassical methods are frequently sufficient and easier to explain to the people who must trust the output. Named technologies are candidates assessed against the requirement; naming one is not a vendor relationship.
When you may not need this

If the underlying data is not yet governed, integrated or trusted, this is the wrong purchase order. A conversational interface over inconsistent data produces confident answers that are wrong, and a forecast built on an unreliable history is a decorated guess, so the foundation work has to come first. It is also unnecessary in a small organisation where a handful of people make the decisions, share one operational system and can already see what they need; there the cost of building and maintaining a semantic layer exceeds the cost of the disagreement it would resolve.

Common Questions

Answered plainly

Can business users really ask questions in plain language and get correct answers?

They can, but only within the boundary of what has been defined for them, and this is the part that is usually sold dishonestly. A natural-language interface is a translator: it maps a question onto metrics and dimensions that already exist, and where a metric has not been defined it either fails or improvises, and improvisation is the dangerous outcome. With a well-built semantic layer beneath it, the interface answers reliably across the questions the business actually asks and says clearly when a question falls outside its scope. Without one it will answer anyway, and nobody will be able to tell the good answers from the bad.

We already have a BI platform. Why is this different?

Most BI estates are a collection of reports rather than a decision layer, which is why adding another dashboard rarely changes anything. This offering starts from the decisions the business repeats, works back to the measures those decisions need, defines each measure once with an owner, and only then builds the interfaces. Your existing platform is normally kept and used as one of those interfaces rather than replaced. What changes is the layer beneath it and the discipline around definitions, which is where the disagreements originate.

How do we stop teams disagreeing about the numbers?

By moving the disagreement to where it belongs, which is the definition rather than the report. When each metric has a single written calculation and a named owner, two teams quoting different figures becomes immediately diagnosable: either one of them is not using the certified metric, or the definition itself needs to change and that change goes through a controlled process. This does not eliminate disagreement and it should not, because legitimate differences exist between a finance view and an operational view of the same object. What it eliminates is the unproductive version, where two figures differ and nobody can explain why.

Is forecasting reliable enough to plan against?

A forecast is a statement of probability rather than a prediction, and it becomes useful when it is presented that way. ARRIX publishes forecasts with a range and with the assumptions visible, so a planner can see how confident the model is and where it is most likely to be wrong. Accuracy depends heavily on the history available and on whether the underlying pattern is stable, which is why the model is backtested against your own data before it enters a planning process. Where the data cannot support a credible forecast, the honest answer is to say so rather than to publish one anyway.

Will this replace our analysts?

No, it changes what they spend their time on. Analytics teams commonly lose much of their capacity to repeat requests and variations on questions already answered, and that is precisely the work a governed semantic layer and a self-service interface absorb. What is left is the work that needs judgement: defining and owning metrics, investigating anomalies, building models and challenging conclusions that look wrong. In practice the analyst role moves closer to that of a data product owner, and organisations that plan for that shift get more from the investment than those that do not.

Does our data have to be perfect first?

No, but it does have to be trustworthy for the specific measures in scope, which is a far smaller requirement. ARRIX scopes the first decisions against data that is already reliable enough, and where a required field is not, that becomes remediation work with a known cost rather than a silent defect inside a dashboard. The failure to avoid is launching a self-service or conversational interface across an estate whose quality has never been measured, because the interface exposes every existing data problem at once and to the widest possible audience. Sequencing those two things properly is usually the difference between adoption and abandonment.

How long before people actually use it?

Adoption is the usual failure point rather than the technology, so it is designed for from the start instead of treated as training at the end. The most reliable pattern is to begin with one decision made repeatedly by an identifiable group, deliver it end to end, and let that group's use of it carry the next one. Retiring the reporting it replaces matters as much as delivering it, because a superseded dashboard left running keeps the old numbers alive and the argument going. ARRIX measures usage explicitly, because a decision layer nobody opens is a cost with nothing on the other side of it.

Next Step

What ARRIX needs to know

These are the questions a scoped proposal answers. Bring what you can; the rest is established in the conversation.

  • Which decisions are you trying to improve, and how often are they made?
  • Is there an agreed definition for each measure that matters, and does anyone own it by name?
  • Where do the numbers currently disagree between teams, and can anyone explain why?
  • Is your data already governed and reliable enough to be queried directly, or does that work come first?
  • Who would ask questions of a natural-language interface, and what would they ask it?
  • How many reports and dashboards exist today, and how many are actually opened?
  • Where should an alert arrive so that somebody acts on it?
  • Do any of these decisions require an approval trail or an audit record?
  • Who will own the metric definitions after ARRIX leaves?

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